Tag Archives: startups

Shiseido – and Japan philosophy of service

Little Omotenashi photo little-omotenashi_zpsb24a009a.jpgOmotenashi

The highest form of hospitality is Omotenashi. In summary, it’s “the host anticipates the needs of the guest in advance and offers a pleasant service that guests don’t expect.”

Coming from a pharmacy, to a leading cosmetics vendors in the world economy, is not simple. However, Shiseido did it.

I will not go further into the analysis how a small pharmacy can grow to a company, and how an Asian organization can succeed in such a competitive market, where Western companies have lots of technology advantages. There are quite a few reasons: the timing, the technologies, marketing… and so on.  Just forget them for now. The only thing that makes Shiseido special, in my view, is the reason for that the company exists.

Shiseido is built on the philosophy of Omotenashi.

Omotenashi photo japanesegirl_zpsb9b6cc23.jpg

Omotenashi: The word ‘Omotenashi’ in Japanese comes from omote (surface) and nashi (less), which means “single-hearted”, and also mote (carry) and nashi (accomplish), which means “to achieve”. Therefore, Omotenashi has two meanings, which include offering a service without expectation of any returned favour, and the ability to actualise that idea into an action.

Don’t take the word, look into their action:

Only in the Mirai-Tsubaki 2012 project, Shiseido sent out 45,800 employees to do 131 social welfare activities throughout the world. They build schools, give books to students, promoting good traffic behaviors, send cosmetics (yep) to victims of the Japan earthquake 2011, training handicapped women in Vietnam, planting trees, developing natural-friendly cosmetics, recycling drugs,… And they do it all when the financial situation is going down.

Shiseido considers the most beautiful skin is the natural skin. It believes that the skin itself can’t be good without the well-being of the whole person, the harmony of both body and mind. The true beauty doesn’t come from the skin itself, but come from the caring, empathy of the people. I remember a story, when a young American girl comes to cosmetics store for a make-up. The consultant tells her: “you are young, and your skin is beautiful already. You don’t need any make-ups. Instead, you should learn how to take care of your skin, so that it will be always beautiful.”

That’s how an organization can LAST.

Flock is gone. How about Rockmelt?

/** Vietnamese: sau hơn 5 năm, trình duyệt mạng xã hội Flock đã chấm dứt hoạt động. **/

Flock is gone.

Support for Flock browsers will be discontinued as of April 26th, 2011. We would like to thank our loyal users around the world for their support, and we encourage the Flock community to migrate in the coming weeks to one of the recommended web browsers listed below.

Though I haven’t use it recently, to me it’s a loss. Flock once be a product with great idea and good implementation.

It’s a simple fact. In our industry, when a start-up stop their stream of new ideas and innovation (specially after sold themselves up for a bigger company), it ceases.

Now with only Rockmelt in the social browser game, I actually put the question how it will become.

Personally, I love the competence. I meet Flock first with an ‘Oh’ then Rockmelt with a bigger “Ah”. Flock impress me for its simplicity and comforts, while Rockmelt proves itself for its creativity and unique design. Both are quite good.

Now without the opponent, how Rockmelt is going to do to re-invent itself?